Is your business English
up to required standard for international commerce?
Can your business English
help your company make the correct first impression?
English is arguably the most common and important language for international commerce. If you would like to make
your business known on the international market, it is essential that your website, catalogue, brochure, and
other printed matter are translated into correct and understandable English.
We have seen so many nicely designed websites and printed matter that are devalued down by incorrect English
spellings and grammar. Some are so badly written that they cannot serve the purpose of informing, communicating, promoting,
or marketing. Incorrect and "amusing" English is embarrassing and greatly affects
the company image, or simply fails to deliver the message that the company is trying to convey to their valuable customers.
It is strange that some companies would spend vast amounts of money on a trade show, or other such advertising
and promotion, but never think about paying a fraction of that cost to seek professional help to improve their business
English in their printed matter or on their web site. Seldom do they relate
the unsatisfactory results of their business to their failure to put across the quality of their products and services! Believe
it or not, the business English used has a lot to do with the customers’ first impression of the company, and therefore
the product or service offered. Sometimes business English can make or break the business. If a company is presented
well through proper business English, they are in an advantaged position over their competitors, who are selling
the same or similar products at the same or better prices